Vince McMahon On How Brand Extension Is Going

[nadimmania]

Source: Wrestling Inc.

Vince McMahon praised WWE's brand extension during the fourth-quarter 2016 earnings call. Vince said he believes the brand extension is working "extremely well" as they expected.

<blockquote class='quote\\_blockquote'><dl><dt>Quote:</dt><dd> </dd></dl><div>"It's working extremely well, it's working exactly like we thought it would. There is some crossover, which is what we wanted. But at the same time, we're introducing new viewers.

You have fresh talent coming from one brand to the next. So in essence, if you haven't seen a Roman Reigns on SmackDown, then when he does - if and when he does - then that's really a big thing. It freshens up talent, and it gives us a much longer range in terms of the use of those talents and the IP that goes with them."[/quote]
McMahon also noted that the brand extension allows them to run more live events, and create new stars.

<blockquote class='quote\\_blockquote'><dl><dt>Quote:</dt><dd> </dd></dl><div>"If you have only one show, or two shows with the same talent, it's difficult to create new stars because the tendency is to keep the larger talent on top all the time. So it allows other stars to climb the ladder of success."[/quote]