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Apparently, WWE Officials are unhappy with the Survivor Series pay-per-view. For possibly the stupidest reason imaginable.
It wasn't trending at the half-way point.
Half way through the show, Bret Hart was the only wrestling related thing trending on Twitter. The WWE constantly browses Twitter, looking for specific terms being hash-tagged. And no, I don't mean that they are looking for things that are trending, they look for anything that is posted at all. So if 3 or more people use the same hashtag close together, the WWE considers this trending. They took the fact that Bret Hart was the only thing being talked about as a sign that people were not watching the pay-per-view.
It should be noted that very many television shows use this technique. In theory, if the show is being discussed on Twitter, it can indicate how popular it is. But then again, it does not actually indicate how many people are watching the show like ratings and pay-per-view buys do. Another obvious flaw is that fans may be talking about the show, but just not using terms that the WWE are searching for.
It should be pointed out that several terms were trending (with the above definition) throughout the first and final hour. Officials are focusing too heavily on the middle hour.
It wasn't trending at the half-way point.
Half way through the show, Bret Hart was the only wrestling related thing trending on Twitter. The WWE constantly browses Twitter, looking for specific terms being hash-tagged. And no, I don't mean that they are looking for things that are trending, they look for anything that is posted at all. So if 3 or more people use the same hashtag close together, the WWE considers this trending. They took the fact that Bret Hart was the only thing being talked about as a sign that people were not watching the pay-per-view.
It should be noted that very many television shows use this technique. In theory, if the show is being discussed on Twitter, it can indicate how popular it is. But then again, it does not actually indicate how many people are watching the show like ratings and pay-per-view buys do. Another obvious flaw is that fans may be talking about the show, but just not using terms that the WWE are searching for.
It should be pointed out that several terms were trending (with the above definition) throughout the first and final hour. Officials are focusing too heavily on the middle hour.