I thought you original point was that WWE were trying to reach ALL fans on the Internet, and not just the minority you later highlighted.
And I brought up John Cena fans as they are mostly very young or female. Two demographics that do not look for wrestling information online. And if they do, it would only be on YouTube and wwe.com.
Seriously, do you know any wrestling fan that doesn't go onto websites, even like this one, that DON'T support Cena? And by wrestling fan, I mean someone who enjoys wrestling and still watches a minimum of one show a month. Because all of the people I know who stay offline really buy into the kayfabe. And they believe that title wins, regardless of how or for how long, automatically makes someone a good champion.
This decade is very different from 15 years ago. It wasn't that long ago that we were talking about how cool it would be once we could get Internet access in every town. But this is a day and age where almost everything is done on the Internet. Schools use the internet to teach children. A growing number of banks insist on doing business online exclusively. And whether anyone likes it or not, fans of all entertainment media have moved onto the Internet too, including much of the WWE fanbase. Eventually, everybody gets bored of everything. But the WWE is trying to show us that they are as willing to adapt to our changing lives as we are.
I agree putting every WWE employee on Twitter is too far. But at least they are trying to figure out what we as a majority like.