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The reason for Ryback's current bullying gimmick is because he will soon feud with Rob Van Dam.
Van Dam is being given the story line of a small guy who stands up to bullies. Van Dam is teaming with Ricardo Rodriguez right now because Rodriguez used to be bullied by Alberto Del Rio.
Van Dam is already one of the most requested superstars through Make-A-Wish Foundation clients. And he will be included with Be A Star anti-bullying events. But due to Van Dam's part-time contract, he cannot attend many of these events. So WWE hopes that if Ricardo becomes synonymous with Van Dam, children may be just as happy to see him.
It is not known yet when Van Dam will feud with Ryback, but it is already expected to conclude by the end of this year. As previously reported by Nadimmania, Ryback is in line for a big push coming out of this gimmick. He is expected to turn face again, but this may not happen before next WrestleMania.
When Ryback debuted with his current look, fans likened him to Rob Van Dam due to his very similar ring attire.
Van Dam is being given the story line of a small guy who stands up to bullies. Van Dam is teaming with Ricardo Rodriguez right now because Rodriguez used to be bullied by Alberto Del Rio.
Van Dam is already one of the most requested superstars through Make-A-Wish Foundation clients. And he will be included with Be A Star anti-bullying events. But due to Van Dam's part-time contract, he cannot attend many of these events. So WWE hopes that if Ricardo becomes synonymous with Van Dam, children may be just as happy to see him.
It is not known yet when Van Dam will feud with Ryback, but it is already expected to conclude by the end of this year. As previously reported by Nadimmania, Ryback is in line for a big push coming out of this gimmick. He is expected to turn face again, but this may not happen before next WrestleMania.
When Ryback debuted with his current look, fans likened him to Rob Van Dam due to his very similar ring attire.