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Skip Sheffield's Return, Social Media Strategy

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<blockquote class='quote\\_blockquote'><dl><dt>Quote:</dt><dd> </dd></dl><div>-- TechCrunch.com has published an article praising WWE for their efforts to integrate Twitter and Facebook into their television broadcasts.

-- Goldust stated on Twitter that WWE Hall of Famer Dusty Rhodes will have an account on the micro-blogging site soon.

-- On Skip Sheffield's Facebook page, he was tagged in a photo by a fan who ran into him earlier this month at an auto shop in Florida. The fan says Sheffield told him he will be returning to WWE television under the name Ryback.

Sheffield was removed from the Raw Superstars page on WWE.com earlier this week, thus indicating that the character is through. WWE recently applied to trademark Ryback, which suggests that he will be repackaged with a new character upon his return from injury. Prior to assuming the cowboy persona in WWE's developmental system, he appeared as Ryback, an indestructible "Terminator" style character billed from "The Future."[/quote]
 
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