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<blockquote class='quote\\_blockquote'><dl><dt>Quote:</dt><dd> </dd></dl><div>
In an attempt to create social media incentives, WWE is considering a "WWE Cash" initiative that would reward fans for "activity via Apps or on Facebook and Twitter." The idea is for fans to accumulate enough "cash" to receive a reward or purchase WWE items.
Details were reported by Variety, which interviewed WWE Vince McMahon and WWE marketing executive Michelle Wilson about WWE's social media push and balancing their "core product."
McMahon's one quote in the story is about WWE stars being accessible. “John Cena or the Big Show could walk down the aisle and shake your hand,†said McMahon in describing the importance of WWE stars personally connecting with fans. “It’s a little difficult for Spider-Man to do that.â€
The focus of the story is WWE's mindset that their business operates 24/7, reaching people around the world through social media even if it's not Monday night during Raw or Friday night during Smackdown. But, Wilson says, WWE doesn't want to spend too much time on initiatives that don't make money.
"If you’re moving people from television, where we get a licensing fee, and trading down to a model where you get nickled and dimed, how do you build a significant business off of that? You don’t want to take people off of TV and put them on platforms where we make no money," Wilson said.
Wilson receives licensing fees and ad revenue for distributing TV shows on YouTube and Hulu, but Wilson noted they do not have one major online distribution deal - unlike other TV shows - in order to reach the widest audience possible.
“It’s a fine line where your content should and shouldn’t go, but we’ve said we have to understand where our fans are consuming video content, and we need to be there," Wilson said. "Some might say you’re oversaturating the market, but we’re saying a rising tide lifts all boats."[/quote]
In an attempt to create social media incentives, WWE is considering a "WWE Cash" initiative that would reward fans for "activity via Apps or on Facebook and Twitter." The idea is for fans to accumulate enough "cash" to receive a reward or purchase WWE items.
Details were reported by Variety, which interviewed WWE Vince McMahon and WWE marketing executive Michelle Wilson about WWE's social media push and balancing their "core product."
McMahon's one quote in the story is about WWE stars being accessible. “John Cena or the Big Show could walk down the aisle and shake your hand,†said McMahon in describing the importance of WWE stars personally connecting with fans. “It’s a little difficult for Spider-Man to do that.â€
The focus of the story is WWE's mindset that their business operates 24/7, reaching people around the world through social media even if it's not Monday night during Raw or Friday night during Smackdown. But, Wilson says, WWE doesn't want to spend too much time on initiatives that don't make money.
"If you’re moving people from television, where we get a licensing fee, and trading down to a model where you get nickled and dimed, how do you build a significant business off of that? You don’t want to take people off of TV and put them on platforms where we make no money," Wilson said.
Wilson receives licensing fees and ad revenue for distributing TV shows on YouTube and Hulu, but Wilson noted they do not have one major online distribution deal - unlike other TV shows - in order to reach the widest audience possible.
“It’s a fine line where your content should and shouldn’t go, but we’ve said we have to understand where our fans are consuming video content, and we need to be there," Wilson said. "Some might say you’re oversaturating the market, but we’re saying a rising tide lifts all boats."[/quote]