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I do not know how to write this article without making it sound like the main roster are jealous of the NXT rookies. But I will give it a try.
It appears that many people on the main roster are unhappy with the NXT roster. This comes after the NXT R-Evolution show this week received rave reviews. The general feeling is that the developmental brand is receiving far too much praise. The main roster believes that they are the ones generating money for the company, and not NXT. They don't consider the NXT talent to be any better than they are. However, they claim that NXT only puts on better matches because the rookies get better opportunities.
The NXT brand was developed as a protective way of recreating the territories. In the past, wrestlers could build a reputation for themselves in different regions before being signed to the WWE. Then when they debuted, they would already be established stars with experience. At the same time, the WWE contradicts this by insisting on creating their own stars who do not have reputations outside of the company. NXT gives the wrestlers in developmental television exposure as they train. NXT was not designed to make money but to build new talents. Due to the way that it is run, it is hard for NXT to turn a profit.
One of the reasons why the main roster is struggling is because of they way they fail to build new talent. When up and coming talents start building momentum, Vince McMahon has a habit of stopping their push suddenly (e.g. Cesaro). Or that momentum is used to put over established talents who aren't drawing, like how the Wyatt Family had to put over John Cena earlier this year. It should also be noted that neither the WWE World Heavyweight Championship, nor the current champion Brock Lesnar, have been seen on WWE programming since Night of Champions in September.
In the build up to this year's Hell In A Cell, the main event was initially advertised as being Dean Ambrose vs Seth Rollins vs John Cena in a HIAC match. Ticket sales and buy rates increased when it was changed to Ambrose vs Rollins. But then they almost stopped completely when this match was replaced with Orton vs Cena. When Ambrose vs Rollins was made the main event again, sales resumed. This is further proof that Cena and Orton have not been big draws in the WWE for some time.
It appears that many people on the main roster are unhappy with the NXT roster. This comes after the NXT R-Evolution show this week received rave reviews. The general feeling is that the developmental brand is receiving far too much praise. The main roster believes that they are the ones generating money for the company, and not NXT. They don't consider the NXT talent to be any better than they are. However, they claim that NXT only puts on better matches because the rookies get better opportunities.
The NXT brand was developed as a protective way of recreating the territories. In the past, wrestlers could build a reputation for themselves in different regions before being signed to the WWE. Then when they debuted, they would already be established stars with experience. At the same time, the WWE contradicts this by insisting on creating their own stars who do not have reputations outside of the company. NXT gives the wrestlers in developmental television exposure as they train. NXT was not designed to make money but to build new talents. Due to the way that it is run, it is hard for NXT to turn a profit.
One of the reasons why the main roster is struggling is because of they way they fail to build new talent. When up and coming talents start building momentum, Vince McMahon has a habit of stopping their push suddenly (e.g. Cesaro). Or that momentum is used to put over established talents who aren't drawing, like how the Wyatt Family had to put over John Cena earlier this year. It should also be noted that neither the WWE World Heavyweight Championship, nor the current champion Brock Lesnar, have been seen on WWE programming since Night of Champions in September.
In the build up to this year's Hell In A Cell, the main event was initially advertised as being Dean Ambrose vs Seth Rollins vs John Cena in a HIAC match. Ticket sales and buy rates increased when it was changed to Ambrose vs Rollins. But then they almost stopped completely when this match was replaced with Orton vs Cena. When Ambrose vs Rollins was made the main event again, sales resumed. This is further proof that Cena and Orton have not been big draws in the WWE for some time.